It's fair to say that Google was caught flat-footed by Microsoft's launch of Bing search powered by ChatGPT, as it didn't have anything similar when it unveiled its own conversational AI, Bard. Now, Google has announced Search Labs, a new way for consumers to test "bold new ideas and ideas we're exploring" in search, the company said at its I/O 2023 keynote. There are three key features available for a limited time. The first is called Search Generative Experience (SGE), bringing generative AI directly into Google Search. "The new Search experience helps you quickly find and make sense of information," Google's Direct of Search wrote.